Ashley Blackmer Photography

The Best Time of Day to Shoot Real Estate Photos

As Real Estate professionals, you understand the importance of showcasing properties in the best possible light, both literally and figuratively. The timing of your real estate photoshoot can significantly impact the quality of how your visuals turn out and, ultimately, the impression they leave on potential buyers or clients. In this article, we’ll explore the best times to capture stunning real estate photos that will enhance your marketing strategies.

Golden Hour Magic

We’ve all heard of “Golden Hour” and the rumors are true! That magical time shortly after sunrise and just before sunset, is often considered the ideal time to shoot real estate photos. During these hours, the sun casts a warm, soft, and flattering light that can make your properties look more inviting and enchanting. The colors are vivid, shadows are not as harsh, and your exteriors and interiors will radiate with a captivating glow. Although, Golden Hour is a great time to do a photo session, it may not always be the best choice.

Mid-Morning Brilliance

Mid-morning can also be an incredible time for real estate photography. The sunlight is well-diffused which will reduce harsh shadows and provide excellent visibility. This is particularly beneficial for capturing the exterior of properties, highlighting landscaping, and architectural features. Keep in mind that this may be the best option for your property depending on which way your space is facing the sun.

real estate photos exterior

Twilight Elegance

Twilight photos can evoke a sense of luxury and sophistication to a property or building. Shooting during the “Blue Hour” which is shortly after sunset or “Magic Hour”, just before sunrise, can create a captivating atmosphere. These are done by turning on interior and exterior lights which help illuminate the property. This unique approach can set your listings apart and make them stand out in a crowded market. Be careful though! The sun descends and rises quicker than we think, so timing is everything for this technique.

Consider Property Orientation

It’s important to consider with all of these techniques that adapting your shooting time to the property’s orientation is crucial. East-facing properties benefit from morning light, while west-facing properties are more photogenic during the afternoon or twilight. South-facing properties can look great throughout the day, while north-facing properties may require some planning to capture the best light. Take this into consideration when scheduling your real estate photography session.

Ashley Blackmer

Specializes in capturing stunning branded visuals for businesses as well as property photography for real estate professionals in the Las Vegas and Los Angeles area.

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